Audi A3 e-tron (2014 – 2020) Review

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Audi A3 e-tron (2014 – 2020) Verdict

3/5

+Plug in hybrid. Generally very refined. Quick and loses nothing of the conventional A3 understated class. Fuel-free mileage potential is alluring.

-Ride quality and tyre noise issues are thorns in its side. Loss of some boot space may be a problem for some. Real world running costs could be substantial with high daily mileage.

Find out more about the Audi A3 e-tron (2014 – 2020)

New prices start from £35,340, brokers can source from £25,514
Insurance Group 29
On average it achieves 73% of the official MPG figure

The Audi A3 e-tron of 2014 is Audi's first plug-in hybrid released to the UK market.

The Audi A3 sits at the top of the premium hatchback tree, owing largely to its very effective blend of perceived build quality, low running costs, useful practicality and gimmick-free styling.

The Audi A3 Sportback e-tron builds on this base to produce a car with all that, plus the sort of claimed fuel economy and CO2 emissions figures that were the stuff of Anita Roddick’s fantasies not too long ago. That concoction, thinks Audi, makes the e-tron a very edible cake in a very niche market:  there were only around 5000 cars of this type sold in 2013.

‘Cars of this type’ are plug-in petrol-electric hybrids not self-charging hybrids like the Lexus CT200h. Their post plug-in electric range is usually between 20 and 30 miles, whereas the electric range of a self charging hybrid is usually less than a mile and only in very specific low speed circumstances. In theory, as long as he also kept the 12v battery charges as well as the hybrid battery, a low mileage used would, in theory, never tap into its fuel tank.

It’s the same setup found in the Volkswagen Golf GTE, though in that application it’s very much an aid to eco-conscious performance, whereas Audi sees the A3 e-tron as a refined and futuristic diesel-killer.

A look at the figures makes it clear why Audi feels that way - 37g/km CO2 and 176.6mpg claimed average fuel consumption. And it has 204PS channelled through a six-speed dual clutch automatic gearbox, so it can hit 62mph from nought in 7.6 seconds. That’s what Audi calls progress.

And because it’s an electric car, it qualifies for the government’s £5000 electric mobility grant – which is a good job, because the list price for this fancy hatchback is just shy of £35,000. You won’t pay annual VED for your digital tax disc, at least, so there’s a few bob saved.

Unlike the rest of the Audi A3 range, the e-tron is only available as a Sportback and with one trim level. As befits the price, however, it dishes up a lot of equipment, including 17-inch alloy wheels, MMI HDD-based navigation with seven-inch touch screen, 10GB flash music storage, DAB radio, two-zone climate control, front sports seats, LED headlights, rear LED lights and plenty more.

Audi A3 Sportback e-tron Road Test

Audi A3 e-tron (2014 – 2020) handling and engines

A relatively new and very complicated drivetrain powers the A3 Sportback e-tron – but you wouldn’t know it. Predictably, Audi has dampened the whole thing down to impeccably engineered, silent perfection.

The plug-in hybrid setup has four driving modes, each altering in some way the relationship between the 75KW (102PS) electric motor and the 150PS 1.4-litre TFSI petrol engine.  EV mode puts the electric motor in charge by itself, capable of getting the car up to 31 miles at up to 80mph.

That’s a lot of ‘up to’, and although the real electric-only range is probably nearer the low-to-mid twenties, the e-tron can certainly be driven hard and fast using only its battery. The car’s 4.9 second 0-37mph time in electric mode tells you how nippy it feels.

The e-tron has a Sport mode that pairs petrol and electricity in harmony, unleashing that 204PS peak power figure and, more importantly, 330Nm peak torque. In this mode, the e-tron has serious mid-range punch – the sort of punch that Volkswagen believes puts this drivetrain into GTI territory.

The A3 never feels anywhere near being a hot hatch, however. It’s quick, yes, but it also has an unyielding ride quality – the sort of which a Honda Civic Type-R driver might feel at home with, but it’s not what you’d expect of a modern Audi. It’s just annoyingly stiff.

Let’s not be too harsh - this quality is the scourge of this particular drivetrain in general because the heavy rear-mounted battery necessitates stiffening up the suspension – but there’s no doubt that the A3 e-tron is unacceptably jiggly at times. This is one of two areas that Audi’s engineers couldn’t quite iron out.

The other is amplified tyre noise in EV mode, though again this is a problem with most of these cars. In every other way, this A3 is as easy and refined as you’d expect a top-end hatchback to be.

Its remaining two modes actively charge the battery, so you get more off-throttle engine braking while all that escaping energy is scavenged and there’s another that retains the battery’s charge. The e-tron switches between each of these imperceptibly. The only time the car ever feels flat is when the battery itself is flat and thus not available to assist the petrol motor. When this happens, there’s a natural but very obvious drop in performance on full throttle.

The other thing to note is that, unless your life operates within the boundaries of the electric car driver utopia (in which you work four miles from your house, have an external fast charging socket and never go anywhere else), the e-tron’s claimed combined fuel figure is a complete fallacy.

Once you start dipping into that 40-litre fuel tank it sinks with enthusiasm, the result of a petrol motor hauling around all that complicated drivetrain -  an A3 Sportback 1.4 TFSI weighs 1235kg while the e-tron weighs 1540kg, about the additional weight of a whole family of four. Who all like chips.

Engine MPG 0-62 CO2
1.4 TFSI e-tron 177 mpg 7.6 s 37–45 g/km

Real MPG average for the Audi A3 e-tron (2014 – 2020)

RealMPG

Real MPG was created following thousands of readers telling us that their cars could not match the official figures.

Real MPG gives real world data from drivers like you to show how much fuel a vehicle really uses.

Average performance

73%

Real MPG

85–131 mpg

MPGs submitted

16

Audi A3 e-tron (2014 – 2020) interior

Dimensions
Length 4311–4324 mm
Width 1966 mm
Height 1404–1426 mm
Wheelbase 2630–2631 mm

Full specifications

We’ve said it before, but the Audi A3 has one of the best car interiors on sale today, punching way above its class weight. It’s the essence of solid simplicity with a clean, intuitive layout fashioned from plastics so dense that they almost stop being quantifiably plastic and become something else.

Audi’s MMI system, which comes as standard, is a joy to use. Intuitively designed, it features clear shortcut and back buttons, plus the rotary control dial can be used as a track pad to write navigation instructions – albeit with the left hand, which for the majority will mean scrawly letters that the car’s brain will often misinterpret.

It’s also ergonomically spectacular – if ergonomics can ever be that – in the sense that it’s built with driving position adjustment enough for both extremes of the adult size spectrum to get truly comfortable.

That’s all old news, really. The real story of the e-tron is how much of the A3 Sportback’s inherent practicality is compromised by packaging up the hybrid drivetrain?

The answer is ‘a little’. Certainly enough for a conventional A3 Sportback owner to notice, but far from taking the car into the realms of being compromised. The battery is under the rear seat and while there’s no affect on rear leg or headroom, boot capacity suffers. The 280-litre boot loses 100 litres to that of any other A3 Sportback and its maximum (rear bench down) capacity has lost the same amount, now at 1120 litres.

The A3 e-tron is only available as a Sportback – there’s no three-door version. As with every other model in the range, the e-tron benefits from a loading floor that can sit flush with the loading lip, and the rear bench folds flat, making it a convenient companion when on any given day you’re transporting bulky stuff.

Despite it being possible to run an A3 e-tron without every plugging it in, the running cost benefits will be best felt when it is. Fast charging the battery from flat takes just over two hours, while a conventional household power supply will almost double that time to three hours and 45 minutes.  Neatly, the charging socket is housed under the Audi four rings on the grille.

Audi A3 e-tron (2014 – 2020) models and specs

Dimensions
Length 4311–4324 mm
Width 1966 mm
Height 1404–1426 mm
Wheelbase 2630–2631 mm
Miscellaneous
Kerb Weight 1540–1560 kg
Boot Space 280–1120 L
Warranty 3 years / 60000 miles
Servicing 9000–18000 miles
Costs
List Price £35,340–£36,455
Insurance Groups 29
Road Tax Bands A
Official MPG 156.9 mpg
Euro NCAP Safety Ratings
Adult -
Child -
Pedestrian -
Overall 5

Currently on sale

Hatchback
Version List Price MPG 0-62
40 TFSI e-tron 204 S tronic 5dr - - 7.6 s

On sale until July 2019

Hatchback
Version List Price MPG 0-62
1.4 TFSI 150 e-tron S tronic 5dr £36,455 - 7.6 s

On sale until May 2016

Hatchback
Version List Price MPG 0-62
1.4 TFSI 204ps e-tron S tronic 5dr £35,690 - 7.6 s

On sale until October 2015

Hatchback
Version List Price MPG 0-62
1.4 TFSI e-tron 150 S tronic Auto 5dr £35,340 176.6 mpg 7.6 s

Model History

July 2014

Audi A3 Sportback e-tron available to order

Priced at £34,950 OTR (excluding £5,000 UK government incentive, which brings the price down to £29,950). First UK customer deliveries January 2015.

Electric power makes 176.6mpg and CO2 emissions of 37g/km possible. Combined 204PS of system power and 350Nm of system torque. 0-62mph in 7.6 seconds, 137mph top speed. Capable of travelling at up to 80mph for up to 31 miles under purely electric power and has a total range on one tankful of up to 584 miles (you can, of course, re-fill the tank at any filling station).

What to watch out for

01-01-0001:
30-1-2019: Report of failure of battery of Audi A3 e-tron at 13,000 kilometres. Car has to be parked outside the dealer, in a camp, alone, under rain and cold, because they say it’s due security protocol that the car cannot be under a roof inside the dealership. The new battery for replacement arrived to the dealer 3 weeks ago, but since then, they are waiting for a special box to send  the “old” battery back to Audi. And this box needs some special allowance papers to transport it, as “danger goods”, and the correct papers have not arrived yet, and till they have all clear, the technical guy will not take the plane to come here and repair the car. They even sent a full set of all-new screws (yes, it’s not a joke) to change everything, and they even need to return back to Audi the old screws. In the meantime, I have a rental car, paid by Audi Class customer service, and they have confirmed me that they will keep paying it till my car it’s finished, which will not happen before 2 weeks more, I assume. See:
26-6-2019: Report of strange fault with infotainment system of 2016 Audi A3 e-tron just out of warranty and at 19,000 miles. A few days after the guarantee expired the MMI [display screen for radio, satnav etc] stared to raise and lower of its own accord. The radio also only worked intermittently. Local Audi dealer established that the cause is a fault with the main control [part J794] The replacement will cost £3,000.
They have appealed to Audi UK for some help as the control has no parts to wear and should not become faulty. Audi has been unhelpful and have refused to help. Owner then discovered that if he uses the radio in FM mode only the problem ceases. £3,000 seems a lot of money to repair a DAB radio.

What does the Audi A3 e-tron (2014 – 2020) cost?

Buy new from £25,514(list price from £30,285)