"With over 100 registered buyers in the auction hall, plus a further 47 bidding over the internet via BCA?s Live Online service, there was plenty of demand for the mouth-watering selection of 273 convertibles assembled for the sale."
Ken Boothe, Lex?s National Remarketing Manager commented ?BCA?s marketing campaign attracted hundreds of buyers both in the auction hall and online, which ensured strong and competitive bidding throughout the day.?
>100 + 47 = "hundreds of buyers"?
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This is trade PR as opposed to consumer PR. The object is to get more vendor customers for BCA and support joint ventures. It isn't to attract more private punters to the auctions.
HJ
Edited by Honestjohn on 14/06/2008 at 12:43
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