I like the advert, and think that it gets its message across very well. i.e. that the Golf is the yardstick against which other cars in the same class are measured (though I would say that the yardstick should be the Ford Focus).
One point, though, that relates back to a thread a few days ago about a Kwik-Fit advert: The very first thing we see is in the advert is two children behaving badly while the mother does absolutely nothing about it.
It's funny really, the unruly child and "not bothered" parent are almost an advertising cliche, yet most of the parents I know and see about me are very good and responsible. Maybe it's just the circles that I move in, though I'd only describe myself as "comfortable working class". (With modest pride in that, but no chip on shoulder)
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The commercial is brilliant because it perpetuates the myth that VWs are somehow superior without actually stating as much, because that could not be sustained.
HJ
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The commercial is brilliant because it perpetuates the myth that VWs are somehow superior without actually stating as much because that could not be sustained. HJ
Apologies if I've quoted this one before, but back in the 1970's when Ford introduced the first Fiesta, VW - who had been selling the first Polo for a couple of years - had a print ad that featured two head-on photos of the rivals. Underneath the Polo was written "Underneath it's still a Volkswagen" with "Underneath it's still a Ford" below the Fiesta. It beautifully pandered to the, then, well deserved common perceptions of the two cars' qualities. It's pretty cheeky for VW to still use the same idea when their products are no longer in a quality league of their own.
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The commercial is brilliant because it perpetuates the myth that VWs are somehow superior without actually stating as much because that could not be sustained.
Good point, this about manipulating perceptions ... but doesn't it also rely on that myth having sufficient currency in the first place?
I mean "sounds like a Kia" wouldn't be much use as an ad, because people aren't ready to accept that a Kia is a solid car. (Whether or not they should think that is another question, but this is about perceptions).
It seems to me that VW is treading on very thin ice here, by continuing to trade on a reputation for solidity that's well out-of-date. It'll only take one or two outbursts by Clarkson, along the lines of his rants about Mercs, to seriously damage what remains of that reputation.
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The Police car near the telephone box is a Vauxhall Astra No suprise though really as most town patrol cars are Vauxhall Astra's
As an aside to that, is there any Police force in the UK which has used Golfs as police cars?
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