Hyundai As A Fleet Player
Hyundai is one of the fastest growing manufacturers in the fleet market in recent years. Its success can be put down to products that are desirable to both fleet operators and company car drivers and an expertise among its fleet team and dealer network that is among the best.
The Korean brand’s growth in the UK during the last four years has comfortably outperformed the market almost on a monthly basis. Its latest products operating in the core of the fleet sector have been designed and developed in Europe for European customers, including the i30, i40 and honestjohn.co.uk’s Car of the Year 2013, the ix35.
Hyundai models use innovative Blue Drive technologies to improve fuel efficiency and reduce emissions. They are not offered on every vehicle as a mere box-ticking exercise – only when it makes a real difference to ensure customers aren’t left paying extra for features they wouldn’t gain maximum benefit from.
Technologies include Intelligent Stop & Go (ISG), low rolling resistance tyres and the Eco Drive Indicator, which shows drivers of manual transmission cars the optimum time to change gear. By helping to make Hyundai cars fuel efficient, Blue Drive technologies also keep company car tax and running costs low.
It’s more than 10 years since Hyundai introduced its industry-leading fully-transferable 5 Year Unlimited Mileage Warranty which comes as part of the 5 Year Triple Care package across the whole passenger car range and which also includes 5 years’ Roadside Assistance and 5 years of Annual Vehicle Health Checks. Even now, no after care package offered by rivals is as comprehensive or as useful to fleet operators in giving peace of mind for five years and helping to avoid unnecessary and unforeseen costs.
Unlike some longer warranties, the Hyundai 5 Year Unlimited Mileage Warranty is fully transferable to the next owners after a car is de-fleeted. And as fleet life-cycles have increased in recent years, running a vehicle for four years or more is becoming more common place. For a high-mileage company car driver, the typical three years/60,000 miles warranty is not sufficient cover. Even a 100,000 mile warranty could expire before the car has reached 4 years old. Hyundai’s 5 Year Unlimited Mileage Warranty is excellent news for high-mileage drivers giving cover for the full fleet life of the vehicle regardless of the distance travelled.
Hyundai’s network of more than 150 dealers gives it a strong presence across the country. Within the network there are 30 business specialist dealers offering customers comprehensive advice from an experienced and dedicated fleet team and infrastructure to make the purchase and ownership experience straightforward and hassle-free.
The brand has gained credibility and visibility through major fleet deals, such as one to supply 500 cars to Enterprise plc in 2011, as well as becoming an approved supplier to the police forces.
Paving the way for a new future, Hyundai is also the producer of the world's first production model Hydrogen Fuel Cell vehicle, showing its commitment to long term sustainable motoring. It’s now production-ready and is based on the familiar, popular shape of the ix35 in Europe. Stored hydrogen fuels an electric motor through a chemical reaction, and the only by-products are water vapour and a little heat. With zero CO2 emissions, fuel cell technology is a truly viable alternative to the combustion engine and key to the future of sustainable motoring. And unlike plug-in electric vehicles, there is no anxiety over range – the ix35 Fuel Cell can achieve over 350 miles on a single tank of hydrogen.
With a range of cars that continues to add awards and accolades, a team structured to the needs of both fleet operators and company car drivers and an unrivalled aftercare package, Hyundai is winning business from some of the best known brands on the market and becoming a key fleet player.
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