Ford UK loses its Edge after disappointing sales

Ford has axed the Edge from its UK line-up due to disappointing sales. 

The large luxury SUV was introduced to the UK in 2016, following strong sales in the USA. However, with prices starting at £37,000, the Skoda Kodiaq rival has struggled to replicate its success in the UK car market. 

The news comes just two months after Ford announced that the C-Max was being dropped from sale in a bid to save money as the brand concentrates on models in higher demand.

In a statement to HonestJohn.co.uk, Ford said: "The decision to limit Edge availability to seven key markets is in line with our strategy aimed at strengthening the Ford brand and creating a sustainably profitable business in Europe, including by taking action to improve or exit less profitable vehicle lines.

"Edge will continue to be sold in seven key European markets, with vehicle availability for customers in all other European markets as long as stocks last. We are introducing other exciting vehicles soon that will better match customer demand and build on our success in the growing utility segment in Europe."

Sales of the Kuga and EcoSport will be unaffected by the announcement, with the Kuga being replaced with an all-new model in 2020.