Fiat 500 La Prima by Bocelli announced
- Popular Fiat 500 La Prima gets JBL stereo
- One in three 500s sold is a La Prima
- On sale in spring, prices yet to be revealed
You can now have your Fiat 500 La Prima with a 320W JBL stereo that, according to Fiat, offers an "unmatched audio experience".
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Fiat says that the La Prima is the first city car in the world to be equipped with JBL's ‘Virtual Venues’ technology and comes with opera singers Andrea Bocelli and Matteo Bocellis' seals of approval. Another plus is that it has no impact on interior space.
The La Prima by Bocelli is available as both a hatchback and as a convertible and you can choose from six colours – Onyx Black, Rose Gold, Ice White, Mineral Grey, Ocean Green and Celestial Blue.
Go for the drop-top and you also get a cool 'Fiat' monogram script etched into the fabric roof. Both versions get LED headlights and 17-inch alloy wheels.
Inside, you get a 10.25-inch high-definition touchscreen, but also retro touches to match the outside, including woven dashboard and ice beige seats, with the Fiat signature stitched into their leg and backrests.
The La Prima comes with the same electric powertrain as other 500s, offering a range of up to 199 miles.
Olivier Francois, Fiat CEO and Stellantis Global CMO said: “The resounding success of the New 500 La Prima, the top of the range of our electric icon, made us realise that our customers desire a product that is definitely premium, Italian and iconic. In short, they want the best of Made in Italy.
“And it is precisely in Italy that they can find the highest expression of art, beauty and music. For this reason, together with Maestro Andrea Bocelli, we have created the ultimate listening experience to enhance the silence of an electric car. Thanks to JBL's exclusive Virtual Venues technology, we provide our customers with an immersive and tailored audio experience. This revolutionary premium sound system completes an authentic Italian icon, proudly created in Italy to bring the most authentic Italian spirit to the world.”
We'll have prices for the new Fiat 500 La Prima in the coming months.
